Ad spend management
Google, Meta, LinkedIn and YouTube campaigns built around your open dates, your seasons and the holiday-party window. Spend shifts toward the dates you still need to sell.
EventsOn runs the ads, CRM, SEO, mailers and follow-up for venues, caterers and mobile bars, then tracks every dollar from click to booked date. One team, one system, one calendar to fill.
You are working events on the weekend. We handle the marketing that fills next month.
Wedding venues, rooftops, private dining rooms and hotel event spaces with open weeknights and off-season gaps.
Corporate repeat business, holiday-party season and resident events, without living on directory leads.
A steady pipeline of corporate and wedding clients, and positioning that supports premium fees.
Tents, AV, decor and photo booths that need to show up when planners search.
Every piece feeds one CRM, so you can see which ad, mailer or email produced which booking.
Google, Meta, LinkedIn and YouTube campaigns built around your open dates, your seasons and the holiday-party window. Spend shifts toward the dates you still need to sell.
Every inquiry gets a text and email in under a minute, then a follow-up cadence through the tasting, the proposal and the deposit.
Google Business Profile, service and location pages, event schema and steady review generation, so you rank for the searches that book.
We mine past clients for anniversaries and repeat corporate dates, and build prospect lists of HR teams, office managers and property managers.
Targeted direct mail to newly engaged couples, new businesses and property managers, timed to when they start planning.
Seasonal campaigns, nurture sequences, post-event review requests and a site assistant that answers pricing questions and books tastings around the clock.
Spend, inquiries, tastings, bookings and revenue by channel, every month. If a channel is not booking dates, we move the money.
A free review of your Google profile, ads, website speed and how fast you answer inquiries. You leave with a list of fixes, whether or not you hire us.
We connect your CRM, booking tool, tracking and lead response, and bring over your past-client list.
Ads, email and SMS go live, aimed at the months and days your calendar still has open.
A monthly review of what booked and what it cost, with budget moved to the channels that fill dates.
Fee plus ad spend stays around 6–8% of your revenue. Ad spend is paid directly to Google, Meta and LinkedIn.
Ad spend above a tier's cap is managed at 12% of the extra spend. Website builds are quoted separately, from $2,500. Six-month minimum, then month to month.
At a $2,500 average event, a Starter client covers the fee and a typical $1,500 ad budget with one extra booking a month.
Dealers know exactly what every lead costs. Event businesses deserve the same discipline.
Arslan Almas, founder. Arslan started in automotive sales as a teenager and spent his career rising to General Manager and multi-franchise Area General Manager. He is a graduate of the NADA Academy.
In car retail he saw how integrated platforms turn ad spend, CRM and follow-up into predictable sales. Working alongside a DMV mobile bar and catering company, he saw event businesses running on directory listings and memory. EventsOn brings the dealership playbook to the event industry.
A 20-minute call. We check five things and send you the results in writing.
Email us your business name, website and the months you most want to fill. We reply within one business day.
arslan@eventsonhq.com
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Serving Washington DC, Maryland and Northern Virginia.